University of Missouri Research Board

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University of Missouri

Why We Don't Binge on Broccoli

Will describes the fundamental focus of his research, the neurochemical roots of food addiction. As he notes, “the more we understand these networks in the brain, the better we could possibly develop treatments” to combat food addiction. In his research, Will seeks to mimic a natural process to examine the effects of feel-good chemicals, which are naturally present in the brain, on the dietary habits of rats. In doing so, he can better explain “the same mechanisms in the brain that naturally occur when humans choose ice cream over broccoli.” 

Comparing Candy and Cocaine

Matthew J. Will
Assistant Professor, Psychology
UM Columbia

By Brittany Barr